Strategic management Essay Example | Topics and Well Written Essays - 2500 words

Strategic management - Essay Example The organization has gained a successful name for its leadership in the management process. Right from its inception the company has shown accelerating growth over the years. William Procter and James Gamble; one being candle maker and the other being a soap producer started a partnership business long back in 1837 in Cincinnati named P&G. The company won a very fruitful contract during the American civil war. The organization was supposed to supply candle and soaps to the Union army during the civil war as per the contract. Gradually working systematically over time the company has gained its giant social appearance. It now engages in the production of beauty, grooming, food and drink and pet care, cloth and habitat care, baby and family unit care segments, health care. As estimated in 2012 the companies operating income is about $13.29 billion (P&G, 2012). It provides large employment opportunities in the economy. Objectives and Mission The company’s mission is to provide go od quality products to the people and improve the quality of their life. This is because by doing so they can achieve leadership sales, value and goodwill in the market. The mission of the company would help its employees and shareholders to prosper in their activities. The company attempts to provide good quality products to the consumers all over the world and help to improve their quality of lifestyle. They trust the fact that their profit, value and fame in the market can be automatically generated, if the consumers have faith in the quality of their manufactured goods (Mullerat, 2011). The company claims to recruit the best employees in the Globe. The employees are rewarded or promoted in the company only on the basis of their performance. This is the sole reason for which all the workers give their 100% to make the company work better over time. Thus one of the most important assets of the values of the company is to think their employees as their assets. The company has keen leadership and ownership qualities. It realizes every step of its business in a strategic pattern. The workers take the assets of the company as their own wealth. The company gives values to perform tasks with integrity and trust. The company works completely with empirical observations and intellectually advocates all its proposals and risks. The company always gives importance to the interests of all the individuals. At the same time the organization separates the interests of the individuals and the company. The company has always claimed to focus on its operations. P&G always gives maximum importance to innovations. The company is always focused externally; it constantly tries to build good customer relations and fine corporate populace. The company follows a motto of ‘be best the best’. They believe that communal interdependence is the best way of existence. The company wants to enhance their core business and make it a global leader. It wants to innovate new brand s. It wants to accelerate its growth all over the world, mainly in the western part of the globe. The organization desires to drive growth in the developing economies. Social Responsibilities of the Company P&G has continually enhanced the